Research, consultancy, benchmarking, content strategy and website evaluation for online corporate communications
Bringing corporate website best practice to you
We research and analyse:
the best of what companies are doing with their corporate website- what they should be doing
- and what they could be doing.
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Our core product is our next generation online benchmarking tool, with over 300 websites scored and maintained. We use this to:
- conduct website evaluations and website benchmarking reports
- provide content strategy and advice
- offer ongoing website measurement and improvement support.
We combine these in an online, subscriber-based service for corporates and agencies.
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Supporting your brand and reputation
- For many, the corporate website is the company's primary shop window
- It needs to reflect your brand values and corporate messages
- With our tools you can measure how well your site conveys these and where the gaps are.
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Our services:
- help you deliver your core messages consistently, properly and powerfully
- save you money by helping you maximise your online budget and avoiding brand damage
- help you manage your brand, and prevent it from being undermined
- help protect and enhance your reputation.
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The Great 2012 CSR Revolution
The Great 2012 CSR RevolutionSo let’s do another little survey here. Hands up anyone who’s crossed Gypsy Rose’s palm with silver in the hope of having their fortune told? No-one? Oh, maybe one person at the back. Well, it do ...
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Which Brands Spent the Most on TV Sports Advertising in 2011
Which Brands Spent the Most on TV Sports Advertising in 2011In the United States, advertising during sports programming can be a pricey investment, but it works. That’s why so many brands invest so heavily in national TV sports advertising. Acc ...
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