Your Jobs In Their Hands: Mobile Recruiting
With over 14 billion downloads of apps for Apple devices so far, it’s not surprising that companies are looking seriously at how apps could be used as part of their corporate communications strategy. At the #truleeds unconference last week, Dave Martin (AllTheTopBananas) used his iPad to show me the US PepsiCo app which they’ve developed. It’s been available in the States since late January, and will be launched here in the UK within a fortnight. And I thought it was excellent. Click to enlargeIt’s a recruitment app, and it includes video , blog posts and tweets, so the visitor ...
The Network and the Corporate Audience
What do you think about The Network? No, it’s not the latest dark cyber-thriller, but the newly launched newsroom on the Cisco site. Unusually, it was launched with a YouTube video with cartoon characters and explosions; I don’t know of any other corporate site section launched on YouTube, do you? (If you do, please let us know in the comments below!) There's lots to like: The design is crisp and clean, and there is a range of good integration of social elements: Facebook, Twitter and Flickr, and a list of links to coverage of Cisco elsewhere. There’s even a widget showing news that can ...
The Corporate Website: All Work and No Play?
Gamification is a hot topic at the moment, so I went to a seminar hosted by Infolab21 from Lancaster University, and led by Dr Paul Coulton to find out more about it, and to find out whether there any way this could be part of the corporate website. (I posted a response to the first one of Dr Coulton's presentations for Infolab's Brunch Bytes season—about social media— earlier this week). For most stakeholders—and for most websites—the corporate site is purely a repository of information; somewhere to find the latest news, reports and share-price. But some corporate sites aim to be more ...
Bringing the Mall Experience to your Corporate Site
How can it possibly be half-term again already? I’ve brought four young teens to the Trafford Centre. I’m in Carluccio’s with coffee, while they shop. Relevant? I think so. Ask yourself: does your corporate site match up to the mall experience? A mall is: a destination in itself (for teenage girls, anyway). Is this true of your corporate site, or is it more of an express shop for distress 'purchases' (dash in, dash out)? signposted from major routes in all directions. The corporate site should be signposted from your social media outposts—and ideally from other places too. welcoming. You need a great home page, ...
The Four Principles of Sustainability
OK quick survey: who here's an Elvis fan? Really? Wow, that's more than I expected! Still, you'll notice my hand didn't go up. That's because I'm not a fan .. not that I dislike the music, it's just not me. However I came across an interesting sustainability blog which brought Elvis to mind the other day. The blog is about sustainability in the meetings industry, and is called Less Conversation, More Action. Yes, rather witty that, and I do like the turtle-and-rocket image they use. However what really grabbed me about the blog was a post about the four sustainability principles of the ...
Systems Thinking: No Man is an Island
On Wednesday evening, I saw a play (in the world's oldest surviving music hall) about the revolution of thought in the 16th century: that we are not at the centre of the universe, but merely a part of it. This inversion resulted in a loss of certainty and belief; and for some, a loss of power. Against this background was enacted John Donne's struggle for authenticity (consistency in belief and action) set against his financial responsibilities. Not a typical Wednesday evening for me, but it was followed by a Thursday at the most recent Social Media in a Corporate Context ...
Most Recent Post
Research Shows Lifecycle Email Campaigns Work
New research from StrongMail (as reported by eMarketer) provides proof that automated lifecycle email campaigns really do work. Currently, 46% of companies around the world use lifecycle email marketing. Does your brand? In case the term “lifecycle email campaign” is new to you, let me explain. These are the email messages that consumers automatically receive from a company after they submit an inquiry, make a purchase, or perform another action. For example, if you’ve ever registered... Read more »
Brand
Research Shows Lifecycle Email Campaigns Work
New research from StrongMail (as reported by eMarketer) provides proof that automated lifecycle email campaigns really do work. Currently, 46% of companies around the world use lifecycle email marketing. Does your brand?
In case the term “lifecycle...
Read more »
Corporate
Governance
Making It Easier To Hear That Whistle Blow
I invited Kenneth Kendrick, who has experience of whistle-blowing, for his views on how companies should communicate their openness to such reporting on their corporate websites. Kenneth is looking for work at the moment: he’s open to various types...
Read more »
CSR
The Beautification of CSR | Renewing CSR 1/3
To borrow from The Goons, “listeners who are listening…” will know that I get a little wound up about the phrase “ethical business”. Ethics, I say, shouldn’t come into it because that’s a cultural issue and...
Read more »
Shareholders
What Makes for Effective Investor Relations Sites? Part 41: Dealing With Shareholders’ Frequently Asked Questions
In the old days, before the internet, investor relations departments operated with the telephone and paper based communications. (You remember getting letters with stamps on them, don’t you?)
If you were a large corporation with a significant shareholder...
Read more »
Careers
Your Jobs In Their Hands: Mobile Recruiting
With over 14 billion downloads of apps for Apple devices so far, it’s not surprising that companies are looking seriously at how apps could be used as part of their corporate communications strategy.
At the #truleeds unconference last week, Dave Martin...
Read more »
Investor Relations
What Makes for Effective Investor Relations Sites? Part 42: Periodically Hit the Refresh Button
Every now and again, something happens that drives home to me generational differences. Usually, I wind up feeling really old when they occur, and just as usually it is my children that make me feel that way. And trust me, they are merciless in reminding...
Read more »
Media
The Network and the Corporate Audience
What do you think about The Network?
No, it’s not the latest dark cyber-thriller, but the newly launched newsroom on the Cisco site.
Unusually, it was launched with a YouTube video with cartoon characters and explosions; I don’t know of any other...
Read more »
Whole Site
The Corporate Website: All Work and No Play?
Gamification is a hot topic at the moment, so I went to a seminar hosted by Infolab21 from Lancaster University, and led by Dr Paul Coulton to find out more about it, and to find out whether there any way this could be part of the corporate website. (I...
Read more »
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