Research, consultancy, benchmarking, content strategy and website evaluation for online corporate communications
PayPal Targets Impulse Shoppers with New QR Codes
PayPal Targets Impulse Shoppers with New QR CodesPayPal launched a quick response (QR) code campaign for Valentine’s Day in Singapore that allows people to make purchases by scanning QR codes on large ads posted on subway walls. The QR code ads ...
Read the full article
Getting The Tone of Voice Right
Getting The Tone of Voice RightEvery site I visit has one or more of the standard set of links at the bottom. I’m sure you know the ones I mean: copyright, accessibility, legal, privacy… The difficulty with these pages is that the content ...
Read the full article
Read our Blog


