compare, compete, excel

Research, consultancy, benchmarking, content strategy and website evaluation for online corporate communications

View Our Blog

qr code scan PayPal Targets Impulse Shoppers with New QR Codes

PayPal Targets Impulse Shoppers with New QR Codes

PayPal Targets Impulse Shoppers with New QR CodesPayPal launched a quick response (QR) code campaign for Valentine’s Day in Singapore that allows people to make purchases by scanning QR codes on large ads posted on subway walls. The QR code ads ...

Read the full article
tyrrells privacy Getting The Tone of Voice Right

Getting The Tone of Voice Right

Getting The Tone of Voice RightEvery site I visit has one or more of the standard set of links at the bottom. I’m sure you know the ones I mean: copyright, accessibility, legal, privacy… The difficulty with these pages is that the content ...

Read the full article
Read our Blog